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Tsilon

Tsilon/The G-List was a secretive project run by Future Shop, a subsidiary of Best Buy Canada Ltd. Focused on guerrilla marketing with ARG elements, G-List was a site run by gamers for gamers. My role was to create an interactive space for these users to collaborate; we did so, creating a system that monitored online game play, rewarding players for the achievements across multiple platforms. The ARG elements spanned multiple years with over a dozen online destinations; each one shared a codebase and functioned distinctly as well as in an interconnected fashion.

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